Wondering How to Make Your Email Marketing Rock? Read This!
Email marketing is one of the widely used, low-cost approaches to drive engagement and conversions. Every business these days are engaging in some form of email communication. The business needs to focus on strengthening the email engagement strategy. Here are some of the must do for email engagement:
- Engagement: Set up a welcome email, Monthly update emailer & send engaging emailer like abandon basket reminder, etc.
- Keep it personalized: Create a schedule, Use segmentation for your customer data applying drip email strategy
- Use consistent branding: logo elements and colour schemes in your messages should be consistent.
- Develop mobile-friendly email layout: 50% of emails are being opened on a smartphone hence it is necessary that your email templates are responsive, and customers are able to view the emails in mobile devices.
- Optimize subject line and text: Use simple yet effective sentences
- Have a “View in Browser” link
- Test, Test, Test: Across all devices & browsers for creating an effective campaign.
- Avoid spamming your customer’s inbox
- Put clear “call to action” in above the fold content
- Reporting: Monitor the performance of email campaigns and deploy changes if necessary.
Email marketing permits the creation of targeted, personalised messages. This can facilitate the development of genuine relationship with your consumers. Additionally, it might increase the response rates of your direct marketing campaigns.
However, it is essential to avoid excessive email marketing. Receiving marketing emails that are irrelevant, too frequent, or undesired might upset recipients.
Email engagement is a great way of reaching potential customers and retaining repeat customers. Stay in touch with your customers via email engagement tools. Below are some of the tools I recommend using for email marketing and segmentation with free sign-up (subscriptions and email options).
- Sendinblue – Unlimited Subscribers – 300 Emails/day
- Sendpulse – 500 Subscribers/ 15000 Emails
- Autopitch – 2000 Subscribers/ 2000 Emails free per month
- Mail250- $20/month – Unlimited Email/ Subscribers
- Sender – 2000 Subscribers /15000 Email/month
- Omnisend – 2000 Subscribers /15000 Email/month
- Mailer lite – 1000 Subscribers /12000 Email/month
- Mailjet – 6000 Subscribers /200 Email/Day
- Zoho – 2000 Subscribers /12000 Email/month
- Moosend – 1000 Subscribers / Unlimited Email/ Months
- Email Octopus – 25000 Subscribers/10000 Email /Months
- Mailchimp – 2000 Subscriber/10000 Emails/Month