Wondering How to Make Your Email Marketing Rock? Read This!
Wondering How to Make Your Email Marketing Rock? Read This!
Email marketing is one of the widely used, low-cost approaches to drive engagement and conversions. Every business these days are engaging in some form of email communication. The business needs to focus on strengthening the email engagement strategy. Here are some of the must do for email engagement:
- Engagement: Set up a welcome email, Monthly update emailer & send engaging emailer like abandon basket reminder, etc.
- Keep it personalized: Create a schedule, Use segmentation for your customer data applying drip email strategy
- Use consistent branding: logo elements and colour schemes in your messages should be consistent.
- Develop mobile-friendly email layout: 50% of emails are being opened on a smartphone hence it is necessary that your email templates are responsive, and customers are able to view the emails in mobile devices.
- Optimize subject line and text: Use simple yet effective sentences
- Have a “View in Browser” link
- Test, Test, Test: Across all devices & browsers for creating an effective campaign.
- Avoid spamming your customer’s inbox
- Put clear “call to action” in above the fold content
- Reporting: Monitor the performance of email campaigns and deploy changes if necessary.
Email marketing permits the creation of targeted, personalised messages. This can facilitate the development of genuine relationship with your consumers. Additionally, it might increase the response rates of your direct marketing campaigns.
However, it is essential to avoid excessive email marketing. Receiving marketing emails that are irrelevant, too frequent, or undesired might upset recipients.
Email engagement is a great way of reaching potential customers and retaining repeat customers. Stay in touch with your customers via email engagement tools. Below are some of the tools I recommend using for email marketing and segmentation with free sign-up (subscriptions and email options).
- Sendinblue – Unlimited Subscribers – 300 Emails/day
- Sendpulse – 500 Subscribers/ 15000 Emails
- Autopitch – 2000 Subscribers/ 2000 Emails free per month
- Mail250- $20/month – Unlimited Email/ Subscribers
- Sender – 2000 Subscribers /15000 Email/month
- Omnisend – 2000 Subscribers /15000 Email/month
- Mailer lite – 1000 Subscribers /12000 Email/month
- Mailjet – 6000 Subscribers /200 Email/Day
- Zoho – 2000 Subscribers /12000 Email/month
- Moosend – 1000 Subscribers / Unlimited Email/ Months
- Email Octopus – 25000 Subscribers/10000 Email /Months
- Mailchimp – 2000 Subscriber/10000 Emails/Month
Social Media Management
Social media management
Today, more than ever, there’s the opportunity for businesses to get their products and services in front of the right people at the right time. Social media marketing is changing the game by providing more opportunities for brands like yours to connect with your audience. This will enable you to promote upcoming product launches and stay top of mind with existing and potential customers.
Social media can significantly increase brand awareness, engagement with your audience, lead generation, organic traffic, user-generated content (UGC), brand loyalty, market research and business development.
As a digital marketing agency, we know time is valuable. This post will help you in exploring & setting up a company or personal profile on Facebook, Twitter, Instagram, and LinkedIn. This will help you to develop and maintain a strong presence and boost your online activity.
Before creating social media accounts for your business, it’s essential to do your research and understand which platforms will be most beneficial for you. Not all social media platforms are created equal, and each has a different audience. For example, Facebook is great for B2C businesses because of its large user base, while LinkedIn is better suited for B2B companies because it’s a more professional network.
Once you’ve determined which platforms to use, it’s time to create your profiles. When setting up your profiles, make sure to use consistent branding across all of your channels. Use the same profile and cover photo across all platforms and fill out the bio section with information about your company or personal brand. Include links to your website or blog so people can quickly learn more about you or what you do.
Don’t forget to post interesting and engaging content regularly. If you’re unsure what kind of content to post, consider doing market research or using social media analytics tools to see what types of posts resonate with your audience. You can also use this information to inform your future content strategy.
The whole point of social media is to be social, so make sure you share exciting and engaging content regularly. If you need help staying on top of things, consider working with a digital marketing agency like Digitize Global, which specializes in social media management.
One of the most important things you can do is engage with your audience regularly. Respond to comments and questions, and like or share posts relevant to your brand. This helps create a connection between you and your followers and makes them more likely to continue following you in the future.
Finally, don’t forget to monitor your social media channels regularly so that you can quickly respond to any negative comments or reviews. This shows potential customers that you care about your online reputation and are willing to address any issues that may come up.