Wondering How to Make Your Email Marketing Rock? Read This!
Wondering How to Make Your Email Marketing Rock? Read This!
Email marketing is one of the widely used, low-cost approaches to drive engagement and conversions. Every business these days are engaging in some form of email communication. The business needs to focus on strengthening the email engagement strategy. Here are some of the must do for email engagement:
- Engagement: Set up a welcome email, Monthly update emailer & send engaging emailer like abandon basket reminder, etc.
- Keep it personalized: Create a schedule, Use segmentation for your customer data applying drip email strategy
- Use consistent branding: logo elements and colour schemes in your messages should be consistent.
- Develop mobile-friendly email layout: 50% of emails are being opened on a smartphone hence it is necessary that your email templates are responsive, and customers are able to view the emails in mobile devices.
- Optimize subject line and text: Use simple yet effective sentences
- Have a “View in Browser” link
- Test, Test, Test: Across all devices & browsers for creating an effective campaign.
- Avoid spamming your customer’s inbox
- Put clear “call to action” in above the fold content
- Reporting: Monitor the performance of email campaigns and deploy changes if necessary.
Email marketing permits the creation of targeted, personalised messages. This can facilitate the development of genuine relationship with your consumers. Additionally, it might increase the response rates of your direct marketing campaigns.
However, it is essential to avoid excessive email marketing. Receiving marketing emails that are irrelevant, too frequent, or undesired might upset recipients.
Email engagement is a great way of reaching potential customers and retaining repeat customers. Stay in touch with your customers via email engagement tools. Below are some of the tools I recommend using for email marketing and segmentation with free sign-up (subscriptions and email options).
- Sendinblue – Unlimited Subscribers – 300 Emails/day
- Sendpulse – 500 Subscribers/ 15000 Emails
- Autopitch – 2000 Subscribers/ 2000 Emails free per month
- Mail250- $20/month – Unlimited Email/ Subscribers
- Sender – 2000 Subscribers /15000 Email/month
- Omnisend – 2000 Subscribers /15000 Email/month
- Mailer lite – 1000 Subscribers /12000 Email/month
- Mailjet – 6000 Subscribers /200 Email/Day
- Zoho – 2000 Subscribers /12000 Email/month
- Moosend – 1000 Subscribers / Unlimited Email/ Months
- Email Octopus – 25000 Subscribers/10000 Email /Months
- Mailchimp – 2000 Subscriber/10000 Emails/Month
Social Media Management
Social media management
Today, more than ever, there’s the opportunity for businesses to get their products and services in front of the right people at the right time. Social media marketing is changing the game by providing more opportunities for brands like yours to connect with your audience. This will enable you to promote upcoming product launches and stay top of mind with existing and potential customers.
Social media can significantly increase brand awareness, engagement with your audience, lead generation, organic traffic, user-generated content (UGC), brand loyalty, market research and business development.
As a digital marketing agency, we know time is valuable. This post will help you in exploring & setting up a company or personal profile on Facebook, Twitter, Instagram, and LinkedIn. This will help you to develop and maintain a strong presence and boost your online activity.
Before creating social media accounts for your business, it’s essential to do your research and understand which platforms will be most beneficial for you. Not all social media platforms are created equal, and each has a different audience. For example, Facebook is great for B2C businesses because of its large user base, while LinkedIn is better suited for B2B companies because it’s a more professional network.
Once you’ve determined which platforms to use, it’s time to create your profiles. When setting up your profiles, make sure to use consistent branding across all of your channels. Use the same profile and cover photo across all platforms and fill out the bio section with information about your company or personal brand. Include links to your website or blog so people can quickly learn more about you or what you do.
Don’t forget to post interesting and engaging content regularly. If you’re unsure what kind of content to post, consider doing market research or using social media analytics tools to see what types of posts resonate with your audience. You can also use this information to inform your future content strategy.
The whole point of social media is to be social, so make sure you share exciting and engaging content regularly. If you need help staying on top of things, consider working with a digital marketing agency like Digitize Global, which specializes in social media management.
One of the most important things you can do is engage with your audience regularly. Respond to comments and questions, and like or share posts relevant to your brand. This helps create a connection between you and your followers and makes them more likely to continue following you in the future.
Finally, don’t forget to monitor your social media channels regularly so that you can quickly respond to any negative comments or reviews. This shows potential customers that you care about your online reputation and are willing to address any issues that may come up.
Importance of SEO for your New Business
Importance of SEO For Your New Business
Whether you’re an entrepreneur or a business owner, one of the most important pieces of your marketing plan is search engine optimization. But what does it actually entail? Take a look at this blog article by Digitize Global’s SEO GURU for more information on how SEO can help your business grow!
What is SEO?
SEO is the process of optimizing a website for search engine results, or visibility. It can improve organic traffic and
help your website rank higher on search engine results pages (SERPs), leading to more visitors and customers.
SEO can be done on a small or large scale, depending on your needs and budget. Whether you’re starting from scratch or just need a small upgrade, there are many tips and tricks that can help optimize your website for better visibility and traffic.
First, Let’s look at some of the most important things to focus on ensuring that Website is SEO friendly:
* Make sure your website is easy to navigate and user-friendly.
* Choose the right keywords and phrases that match your business’s niche and target audience.
* Micro target your SEO efforts by using laser focused content marketing strategies that connect with your target customers.
* Install effective Google Analytics tools so you can track how people are interacting with your website, and make changes as needed to optimize performance.
Why You Should Care About Search Engine Optimization?
The internet is an incredibly powerful marketing tool. But to take full advantage of it, your business needs good SEO
– or search engine optimization. Simply put, SEO is the process of optimizing your website so that it appears high up on search engine results pages (SERPs). This not only improves your visibility online but can also help you attract new
customers and boost your bottom line.
Here are 5 reasons why new business need to focus on SEO:
1.You Can Reach New Customers Easily:
according to Forbes, 70% of consumers start their purchasing decisions by searching online first. So, if you want to make a sale, getting your site ranked high on search engine results pages is essential. SEO allows you to reach a wider audience than you would otherwise. With a well-optimized website, you can easily attract visitors from all over the world – which can be invaluable for a start-up business.
2 Increased Visibility: When your website ranks well in the search engines, you will begin to receive more traffic from potential customers. Optimized featured snippet leads to increased visibility can lead to better brand recall, increased sales, and growth for your business.
3. More Traffic and leads: SEO can also help attract more traffic and leads to your website from search engines.
This additional exposure can result in increased visits and increased customer loyalty.
4. Create Trust: By optimizing your rating and reviews on google, social media and review websites, you will create
a stronger brand image for your business. This enhanced reputation can boost sales and lead to greater customer loyalty down the road.
5. Improve retunes on Ads Revenue: SEO optimized website can have better returns on ad spend as the quality of landing pages will play a role in reducing the cost of clicks and generate more revenue through advertisement spend.
Conclusion:
If you’re starting a business from scratch, it’s important to do everything you can to get the word out there. One of the
most effective ways to do this is through SEO (search engine optimization). By optimizing your website for major search engines like Google and Yahoo, you can ensure that your new business is found by potential customers who are looking
for what you have to offer. Not only will SEO help your new business grow quickly, but it will also help protect your online reputation in the event that something goes wrong.